| Title | : | Sher-Wood Hockey Sticks: Global Sourcing |
|---|---|---|
| Author | : | Paul W. Beamish & Megan (min) Zhang |
| Release | : | 2012-02-13 |
| Kind | : | ebook |
| Genre | : | Business & Personal Finance, Books, Management & Leadership, Small Business & Entrepreneurship |
| Size | : | 1464385 |
| In early 2011, the senior executives of the venerable Canadian hockey stick manufacturer, Sher-Wood Hockey (Sher-Wood), were pondering whether to move the remainder of the company’s high-end composite hockey and goalie stick production to its suppliers in China. Sher-Wood had been losing market share as retail prices continued to fall. Would outsourcing the production of the iconic, Canadian-made hockey sticks to China help Sher-Wood to boost demand significantly? Was there any other choice? |
