| Title | : | Currie Road Construction Limited (A) |
|---|---|---|
| Author | : | Paul W. Beamish |
| Release | : | 2011-01-07 |
| Kind | : | ebook |
| Genre | : | Business & Personal Finance, Books, Economics, Management & Leadership |
| Size | : | 1190152 |
| A successful Canadian road construction and maintenance company is contemplating U.S. market entry via a subsidiary in Texas. The case deals with market entry considerations: speed of entry, the need to invest in learning about a market, and the importance of staying focused on what was a reasonable, original strategy. |
