| Title | : | Note on International Licensing |
|---|---|---|
| Author | : | Paul W. Beamish |
| Release | : | 2005-11-28 |
| Kind | : | ebook |
| Genre | : | Economics, Books, Business & Personal Finance, Management & Leadership |
| Size | : | 1272276 |
| Licensing is a strategy for technology transfer; and an approach to internationalization that requires less time or depth of involvement in foreign markets, compared to exports, joint ventures, and foreign direct investment. This note examines when licensing is employed, risks associated with it, intellectual property rights, costs of licensing, unattractive markets for licensing, and the major elements of the license agreement. |
