Prince Edward Island Preserve Company: Turnaround

Prince Edward Island Preserve Company: Turnaround

Title: Prince Edward Island Preserve Company: Turnaround
Author: Paul W. Beamish
Release: 2008-05-15
Kind: ebook
Genre: Small Business & Entrepreneurship, Books, Business & Personal Finance, Management & Leadership
Size: 2658201
In April 2008, Bruce MacNaughton, president of Prince Edward Island Preserve Co. Ltd. (P.E.I. Preserves), was focused on turnaround. The company he had founded in 1985 had gone into receivership in May 2007. Although this had resulted in losses for various mortgage holders and unsecured creditors, MacNaughton had been able to buy back his New Glasgow shop/cafe, the adjacent garden property and inventory, and restart the business. He now needed a viable product-market strategy.

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