| Title | : | Rougemont Fruit Nectar: Distributing in China |
|---|---|---|
| Author | : | Paul W. Beamish |
| Release | : | 1999-07-20 |
| Kind | : | ebook |
| Genre | : | Business & Personal Finance, Books, Economics, Marketing & Sales |
| Size | : | 331161 |
| Gervais Lavoie, managing director of the Canadian-Chinese joint venture, Beijing Oasis High Nutrition Food Co., needs to decide what means of distribution is most appropriate for the company's newly-developed fruit nectars. The decision is complicated by the fact that different means of distribution have different implications for the ultimate pricing and promotion of the products. |
