| Title | : | Gamesedge.com (A) |
|---|---|---|
| Author | : | Michael R. Pearce |
| Release | : | 2002-04-01 |
| Kind | : | ebook |
| Genre | : | Business & Personal Finance, Books, Marketing & Sales, Small Business & Entrepreneurship |
| Size | : | 704924 |
| Two MBA students decide to launch an e-commerce, Internet-based business selling interactive games. Currently the video game market focused on personal computer-based platforms with only one offering Internet access. Over the next few months they would have a number of challenges, not only would the need to build the programming for the site, they must develop a business plan and marketing strategy that would compete with the strong personal computer-based video game market. The supplement, GamesEDGE.com (B), product 9B00A034 outlines the results after the launch of the business. |
