| Title | : | Pizza Public Company Limited, Thailand (D) |
|---|---|---|
| Author | : | Michael R. Pearce |
| Release | : | 2003-11-28 |
| Kind | : | ebook |
| Genre | : | Business & Personal Finance, Books, Economics, Marketing & Sales |
| Size | : | 283686 |
| In this supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024, the chief operating officer and his team are planning for a new pizza brand when plans are stopped by a court summons from Tricon USA accusing the company of too closely following the Pizza Hut brand. Pizza Public Company is required to continue operating Pizza Hut until the matter is settled in court; lawyers predict this could take six months. New brand planning comes to a halt and the company's marketing manager resigns. |
