| Title | : | Introductory Note on Marketing Management |
|---|---|---|
| Author | : | Michael R. Pearce |
| Release | : | 2008-09-08 |
| Kind | : | ebook |
| Genre | : | Business & Personal Finance, Books, Marketing & Sales |
| Size | : | 869545 |
| Marketing improves an organization’s performance by establishing and fostering profitable relationships with customers. This note details the major choices faced by marketing professionals and the 10 steps for preparing a successful marketing plan. |
