| Title | : | 3M Chile - Health Care Products (B) |
|---|---|---|
| Author | : | Terry H. Deutscher |
| Release | : | 1999-05-05 |
| Kind | : | ebook |
| Genre | : | Business & Personal Finance, Books, Economics, Marketing & Sales |
| Size | : | 873877 |
| Looking for a creative option to promote 3M products to medical professionals, a 3M Chile sales manager developed the idea of a first-aid kit or "botiquin" that could be used as a promotional gift. 3M Chile launched the product with a limited promotional budget. Sales quickly exceeded their expectations. Now 3M Chile must decide whether a more aggressive promotional campaign will work. (This case is a sequel to 3M Chile - Health Care Products (A), case 9A99A004.) |
