| Title | : | Zhongda Optical Cable Engineering |
|---|---|---|
| Author | : | Terry H. Deutscher |
| Release | : | 2003-06-26 |
| Kind | : | ebook |
| Genre | : | Economics, Books, Business & Personal Finance, Marketing & Sales |
| Size | : | 888151 |
| Zhongda Optical Cable Engineering Company is a small company that provides optical cable engineering services to contractors who are installing intranet applications in a province in China. As an early entrant in the market and a high quality service provider, the company had been able to charge premium prices, however, the market has changed. There are now many competitors who provide similar services. Furthermore, contractors - and sometimes end-users - were learning how to do Zhongda's major task, optical cable welding, for themselves. Zhongda has three options: aggressively target end-user accounts; retreat from cable engineering services and focus on distributing cable components or start manufacturing optical cable welding machines. None of these is a perfect match for Zhongda's capabilities, but the prospects for continued prosperity in its current role are bleak. |
