| Title | : | The Oxford Handbook of Pricing Management |
|---|---|---|
| Author | : | Özalp Özer & Robert Phillips |
| Release | : | 2012-06-07 |
| Kind | : | ebook |
| Genre | : | Economics, Books, Business & Personal Finance, Finance, Management & Leadership |
| Size | : | 29704055 |
| A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management. |
