| Title | : | Research in International Marketing (RLE International Business) |
|---|---|---|
| Author | : | Peter W Turnbull & Stanley Paliwoda |
| Release | : | 2013-04-02 |
| Kind | : | ebook |
| Genre | : | Economics, Books, Business & Personal Finance, Marketing & Sales, Management & Leadership |
| Size | : | 24855072 |
| This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process. |
