| Title | : | Mass Media Effects Research |
|---|---|---|
| Author | : | Raymond W. Preiss, Barbara Mae Gayle, Nancy Burrell, Mike Allen & Jennings Bryant |
| Release | : | 2006-08-29 |
| Kind | : | ebook |
| Genre | : | Language Arts & Disciplines, Books, Professional & Technical, Education, Nonfiction, Social Science, History, Communications & Media |
| Size | : | 7258197 |
| This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science re |
