| Title | : | The Growth Strategies of Hotel Chains |
|---|---|---|
| Author | : | Kaye Sung Chon |
| Release | : | 2006-02-07 |
| Kind | : | ebook |
| Genre | : | Industries & Professions, Books, Business & Personal Finance, Hospitality, Nonfiction, Social Science, Professional & Technical |
| Size | : | 2567833 |
| How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how |
