| Title | : | Brand Success |
|---|---|---|
| Author | : | Matt Haig |
| Release | : | 2011-05-03 |
| Kind | : | ebook |
| Genre | : | Marketing & Sales, Books, Business & Personal Finance, Management & Leadership |
| Size | : | 1145595 |
| Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success. With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful. |
