| Title | : | Rethinking Marketing: The Entrepreneurial Imperative |
|---|---|---|
| Author | : | Minet Schindehutte & Michael Morris |
| Release | : | 2007-12-01 |
| Kind | : | ebook |
| Genre | : | Small Business & Entrepreneurship, Books, Business & Personal Finance |
| Size | : | 5206455 |
| For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. |
