| Title | : | Marketing and Smart Technologies |
|---|---|---|
| Author | : | Álvaro Rocha, José Luís Reis, Marc K. Peter & Zorica Bogdanović |
| Release | : | 2019-11-28 |
| Kind | : | ebook |
| Genre | : | Computers & Internet, Books, Computers, Databases, Professional & Technical, Engineering, Science & Nature, Mathematics |
| Size | : | 18612812 |
| This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. |
