Attitudes And Persuasion

Attitudes And Persuasion

Title: Attitudes And Persuasion
Author: Richard E Petty & John T. Cacioppo
Release: 2018-02-20
Kind: ebook
Genre: Social Science, Books, Nonfiction, Sociology
Size: 14732024
This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

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