| Title | : | The Application of Fuzzy Logic for Managerial Decision Making Processes |
|---|---|---|
| Author | : | Andreas Meier, Edy Portmann, Kilian Stoffel & Luis Terán |
| Release | : | 2017-03-30 |
| Kind | : | ebook |
| Genre | : | Computers, Books, Computers & Internet, Business & Personal Finance, Industries & Professions, Databases, Science & Nature, Mathematics |
| Size | : | 2060830 |
| This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy. |
