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Popular by Klaus Backhaus Bernd Erichson Sonja Gensler Rolf Weiber Thomas Weiber
Multivariate Analysis
Klaus Backhaus, Bernd Erichson, Sonja Gensler, Rolf Weiber & Thomas Weiber
Vermarktung hybrider Leistungsbündel
Klaus Backhaus, Jörg Becker, Daniel Beverungen, Margarethe Frohs, Ralf Knackstedt, Oliver Müller, Michael Steiner & Matthias Weddeling
MarktLab 2.0
Klaus Backhaus & Philipp Buff
Multivariate Analysemethoden
Klaus Backhaus, Bernd Erichson, Sonja Gensler, Rolf Weiber & Thomas Weiber
Strategisches Marketing
Klaus Backhaus & Helmut Schneider
Multivariate Analysemethoden
Klaus Backhaus, Bernd Erichson, Sonja Gensler, Rolf Weiber & Thomas Weiber
Multivariate Analysis
Klaus Backhaus, Bernd Erichson, Sonja Gensler, Rolf Weiber & Thomas Weiber
Handbuch Business-to-Business-Marketing
Klaus Backhaus & Markus Voeth
